Team Insight - May, 2010
New Game Plan
Football sales held their own last year at Johnny Mac’s, says general manager Jason Wagoner, who oversees team sales in the company’s Illinois and Missouri markets. “There wasn’t a whole lot of downturn but it’s getting tougher with competition,” he ...
A Headache for Dealers
Team dealers need to be a part of the discussion on a serious issue
Time magazine recently ran an in-depth article titled “The Problem with Football: How to Make It Safer.” The story details the risks associated with the sport’s nature, namely the constant jarring and pounding that result in concussions. (Access it a...
Get A Grip
Being tacky is a good thing for football and baseball gloves in 2010
Getting a grip on retail and team opportunities is the mantra from makers of sports gloves as technology raises the bar on performance. But will the new NOCSAE standard for tackiness change the industry? When it comes to sports gloves – whether yo...
Paired Up
The sock drawer theory suggests that you can never have too many pairs
Different sports require different socks, styles and colors. Besides you never know when one will disappear in the dryer. For team dealers, tech socks, novelty performance and custom athletic socks are a great way to boost team sales and promote walk...
Support Group
Technology and safety are helping team dealers brace for a challenging Fall season
Team Insight convenes its Brace and Support Roundtable with the single goal of helping team dealers and sporting goods retailers make more money in this highly technical, specialized sports medicine category. At the Table ... Bike Athleti...
Hoodie Time
Team jacket preferences say volumes about the sport, the season and team spirit
Selection in the world of team jackets boils down to a combination of features, style, color, delivery and these days, Budgets — with a capital ‘B.’ When it comes to the ubiquitous team jacket in all of its permutations, one thing remains the sa...
The Goal: Profitability
Vendors shoot and score with big-ticket nets and goals for all sports
The opportunity to be a one-stop-shop by selling nets and goals in addition to uniforms and balls makes the segment a money maker for dealers willing to go the extra mile. Multiple Products Equals Multiple Sales Athletic Connection, Farmer’s&...
How-To Run A Better Team Business in 2010
How to … INCREASE ROI WITH TECHNOLOGY ... GIVE BACK
As a challenging 2010 hits the mid-point, Team Insight once again turns to the experts for advice for not only running a small team dealer, but for operating a successful small business. Their advice is timely, so read on, learn a little bit, a...
Making A Connection
Social Media Marketing 101 for team dealers ... or Facebook For Dummies
Social media is more than the wave of the future. It has opened the door to a dynamic way to share information and interact with a wide network of people around the world — even team dealers. If you are not already using social media, now is a the ti...
Can You – Should You – Tweet?
Five (really good) ways team dealers can embrace social networking ... today
Anywhere you turn in the business world today, you will no doubt be told that you must embrace social media to be successful. For those of you running your team dealer business in the late 1990’s, this may be a bit of déjà vu, as we were all told we...
Tweet Me
Have you ever Tweeted? Astute readers of Team Insight know that every issue in our “On the Road …” section (page 14) we asked roadmen (or women, as was the case last issue) a series of questions about their personal and business lives. One of those i...
The End Zone
SSG Being Sold to Private Equity Firm In a major news announcement in the team business this Spring, ONCAP Management Partners, a private equity firm, acquired Sport Supply Group, the maker and distributor of sporting goods and branded team uniforms...
More Bang for the Sports Buck
Physically active Americans want a ‘better return’ from their exercise and team sports investment
When it comes to fitness and exercise, what motivates people to choose one physical activity or team sport over another? According to the recently released Sporting Goods Manufacturers Association’s (SGMA) “Sports, Fitness, and Recreation Participati...
Toeing the Line ... One Piggy At A Time
Toe Socks now have a new twist. The Injinji Xtreme Revitalization (XR) Performance Toesock is a new compression sock with a patented five-toe-sleeve design said to allow the athlete to perform at a higher level for a longer period of time. The XR t...
Combat Sports Mandate Mouthguards; Should Team Sports Be Next?
The lasting impact of concussions on athletes is well documented, with a huge number of athletes suffering multiple concussions and returning to play, but not without serious side effects such as migraines, dizziness and depression. Now, in the...
dealer focus I ON THE ROAD WITH ...
Kirk Harris Dixie Sporting Goods
Position: Territory Sales Professional, Triad, NC Years as a Road Rep: Four as a manufacturer’s representative and two months as a dealer representative Favorite Hobby or Activity: Watching sports, playing golf, exercising If you weren’t a road...
Don Morency _ Martin Sales
Position: Sales Representative Years as a Road Rep: 27 years Favorite Hobby or Activity: Golf If you weren’t a road sales rep, what would you be doing? I would probably be teaching and coaching. After a tough day on the road or on the phone,...
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