Nfinity's Shelby Wins Developer Award

June 23, 2010

Christine Shelby, Volleyball Brand Manager for Nfinity Athletic Corporation won a Stevie Award for Product Developer of the Year in The 2010 American Business Awards Monday night.

The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network.

In winning the Stevie, Nfinity beat out other finalists including Cigna, LifeLock and High Performance Technologies Inc. In accepting the Stevie, Christine said, "I am so honored to win this award. We work really hard at Nfinity to provide female athletes with the best possible gear. I especially want to thank d3o™ materials for partnering with us and allowing us to truly provide something unique to the volleyball market.”

Shelby won the award for her creation of the Nfinity d3o™ Kneepad, which paired Nfinity up with European Intelligent Shock company, d3o™. The revolutionary kneepad quickly became one of the most sought after kneepads on the market. Introduced in October 2009, the kneepad is designed to reduce the likelihood of injuries in the knee while absorbing and dispersing shock without restricting movement.

Stevie Awards were presented in over 40 categories including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year. More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration, while more than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.

“It is a part of Nfinity’s overall mission to make a profound difference in the lives of female athletes. This win solidifies that we are heading in the right direction and are remaining focused on creating products that enhance athletic performance. We couldn’t be more proud of Christine and the volleyball division,” said CEO Tate Chalk.

Details about The American Business Awards and the lists of honorees in all categories are available at http://www.stevieawards.com/aba.

About Nfinity Volleyball
Nfinity is the first women’s performance team sport footwear company to create a shoe specifically for the female athlete. While other companies adapt men's products for the women's market, Nfinity has pioneered a new category of athletic shoe dedicated exclusively to the female athlete. Nfinity focuses on engineering innovations designed to alleviate injuries specific to a woman’s physiology, while delivering superior style, comfort and performance. With its Volleyball division launch in August 2009, Nfinity introduced the world's first high-performance volleyball shoe exclusively for women and two months later introduced the shortest and thinnest kneepad on the market featuring shock absorbing d3o™ Technology. The Nfinity d3o™ Kneepad was a finalist for the 2010 American Business Awards for "Best New Product of the Year" and "Best Business Innovation of the Year". Visit http://www.nfinity.com for more information.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.

Sponsors and partners of The 2010 American Business Awards include Infogroup, Netezza, CIGNA, Citrix Online, Epic Advertising, High Performance Technologies Inc., imagistic, John Hancock, LifeLock, Lionbridge, Optimum Lightpath, PetRays, RCN, and SoftPro.

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